How to Set Up Goal Tracking in Plausible Analytics
Pageviews tell you how many people showed up. Goals tell you how many people did something that matters — signed up, downloaded…
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// The journal
Blog
Guides, comparisons and compliance playbooks on privacy-first, cookieless web analytics.
How to Add Privacy-Friendly Analytics to WordPress
WordPress powers a huge share of the web, and most of those sites still run Google Analytics out of habit. If you’d…
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How to Self-Host Umami Analytics with Docker (Step-by-Step)
If you want privacy-first analytics that you own completely — no subscription, no third party, your data on your server — Umami…
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Fathom vs Simple Analytics: Minimalist Privacy Analytics Compared
When clients tell me they want analytics that “just works” without the bloat, I usually point them toward two tools: Fathom Analytics…
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Do You Really Need a Cookie Consent Banner? (Analytics Edition)
That cookie consent banner on your website — the one visitors dismiss without reading — is it actually required? Or is it…
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PostHog vs Mixpanel: Open Source Analytics Comparison
If you’re building a product and need to understand how users behave, two names come up in every conversation: PostHog and Mixpanel.…
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Server-Side Tracking: Complete Implementation Guide
Client-side analytics is dying. Ad blockers strip tracking scripts from 30-40% of pageloads. Safari’s ITP caps cookie lifetimes at 7 days. Firefox…
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How to Migrate from GA4 to Matomo Without Losing Data
You’ve decided to leave GA4. Maybe it’s GDPR concerns, maybe it’s the confusing interface, maybe it’s the fact that you don’t actually…
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Privacy-Focused Analytics for E-Commerce: What to Track
Running an online store means drowning in data — page views, cart adds, checkouts, refunds, returns. Most e-commerce analytics platforms want to…
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GDPR-Compliant Analytics Stack for Startups
You just launched your startup, added Google Analytics, and moved on to building your product. Sound familiar? That’s exactly what most founders…
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