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Category: Analytics Tools

Reviews and comparisons of privacy-first analytics tools

Analytics Tools· 6 min read

When clients tell me they want analytics that “just works” without the bloat, I usually point them toward two tools: Fathom Analytics…

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Analytics Tools· 7 min read

If you’re building a product and need to understand how users behave, two names come up in every conversation: PostHog and Mixpanel.…

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Analytics Tools· 7 min read

Choosing between Matomo and Plausible is one of the most common decisions I help clients make. Both are excellent privacy-first analytics tools,…

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Analytics Tools· 8 min read

Google Analytics 4 has become a legal liability for businesses operating in Europe. Data protection authorities in Austria, France, and Italy have…

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