How to Set Up Goal Tracking in Plausible Analytics
Pageviews tell you how many people showed up. Goals tell you how many people did something that matters — signed up, downloaded…
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// Privacy-first web analytics
Measure your site.
Measure your site.
Respect your visitors.
Practical, field-tested guidance on cookieless analytics — Matomo, Plausible, Fathom and more. No consent banners, no surveillance, full GDPR compliance.
0
cookies set
<1KB
tracker weight
100%
GDPR aligned
12+ yrs
analytics practice
// Why it matters
Traditional analytics is now a liability
Google Analytics collects excessive personal data, demands consent banners, and faces growing regulatory rulings across the EU. There's a better way to understand your traffic.
GDPR compliant by design
No personal data collection means automatic alignment with GDPR, CCPA and ePrivacy — no legal exposure, no DPA letters.
No cookie banners
Cookieless tracking removes the consent popups that kill conversions and frustrate the people you want to keep.
Faster, cleaner data
Sub-1KB scripts load fast and lift Core Web Vitals, while unsampled data shows the full picture — bots and ad-blockers included.
// From the journal
Latest writing
Migration guides, tool comparisons and compliance playbooks — written from real client work.
How to Add Privacy-Friendly Analytics to WordPress
WordPress powers a huge share of the web, and most of those sites still run Google Analytics out of habit. If you’d…
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How to Self-Host Umami Analytics with Docker (Step-by-Step)
If you want privacy-first analytics that you own completely — no subscription, no third party, your data on your server — Umami…
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// Behind the byline
Amanda Clark
Amanda is a web analytics consultant specialising in privacy-respecting alternatives to Google Analytics. Over 12 years she has helped more than 200 companies — across e-commerce, SaaS, publishing and healthcare — move to ethical, GDPR-compliant tracking without losing the insights they rely on.
Certified Information Privacy Professional (CIPP/E) and Certified Matomo Professional, she writes here about the practical side of measuring a website without surveilling its visitors.
Read her story