Privacy-First Analytics
Expert insights on web analytics that respect user privacy.
No cookies. No consent banners. Full GDPR compliance.
Why Privacy-First Analytics?
Traditional analytics tools like Google Analytics collect excessive personal data,
require cookie consent banners, and face increasing regulatory scrutiny.
đź”’ GDPR Compliant
No personal data collection means automatic compliance with GDPR, CCPA, and other privacy regulations.
đźš« No Cookie Banners
Cookieless tracking eliminates the need for annoying consent popups that hurt user experience.
⚡ Faster Loading
Lightweight scripts mean faster page loads and better Core Web Vitals scores.
Latest Articles
- Do You Really Need a Cookie Consent Banner? (Analytics Edition)That cookie consent banner on your website — the one visitors dismiss without reading — is it actually required? Or is it silently killing your conversions for no legal reason? The answer depends entirely on your analytics setup. If you’re running Google Analytics, yes, you need it. But if you’ve switched to a cookieless analytics… Read more: Do You Really Need a Cookie Consent Banner? (Analytics Edition)
- PostHog vs Mixpanel: Open Source Analytics ComparisonIf you’re building a product and need to understand how users behave, two names come up in every conversation: PostHog and Mixpanel. Both are product analytics platforms. Both offer funnels, retention analysis, and cohort tracking. But they’re built on fundamentally different philosophies. PostHog is open-source, developer-first, and bundles a dozen tools into one platform. Mixpanel… Read more: PostHog vs Mixpanel: Open Source Analytics Comparison
- Server-Side Tracking: Complete Implementation GuideClient-side analytics is dying. Ad blockers strip tracking scripts from 30-40% of pageloads. Safari’s ITP caps cookie lifetimes at 7 days. Firefox blocks known trackers by default. And every cookie consent banner you show costs you 8-15% of your data. The fix? Move your tracking to the server. Server-side tracking collects data on your infrastructure… Read more: Server-Side Tracking: Complete Implementation Guide
Meet the Author
Amanda Clark
Amanda Clark is a web analytics expert specializing in privacy-first solutions. With over 12 years of experience in digital analytics, she has helped hundreds of businesses transition from traditional tracking to ethical, GDPR-compliant alternatives.
As a Certified Information Privacy Professional (CIPP/E), Amanda combines technical expertise with a deep understanding of privacy regulations to deliver actionable insights.