About Amanda Clark
Web analytics expert · privacy-first solutions advocate
Credentials
- Certified Information Privacy Professional (CIPP/E)
- Certified Matomo Professional
- Plausible Analytics contributor
Amanda Clark is a web analytics consultant specialising in privacy-respecting alternatives to Google Analytics. With over 12 years of hands-on experience in data analysis and digital marketing, she helps businesses gain meaningful insight without compromising the people behind the pageviews.
She began her career as a data analyst at a fast-growing e-commerce company, where she built her first custom dashboards. She later served as Head of Analytics at two SaaS startups, scaling their data infrastructure from zero to millions of tracked events.
In 2019, recognising the growing demand for privacy-compliant measurement, Amanda founded her independent consultancy. She has since helped over 200 companies across e-commerce, SaaS, publishing and healthcare move to ethical analytics solutions.
Areas of expertise
Privacy-first analytics
Matomo, Plausible, Fathom, Simple Analytics and Umami — expert implementation and optimisation.
Server-side tracking
Custom implementations without client-side cookies, for maximum privacy and data accuracy.
GDPR & CCPA compliance
Analytics architectures that fully respect privacy regulations across jurisdictions.
Recognition & speaking
- Speaker at PrivacyCon, the DataEthics Summit and WordCamp Europe
- Featured in Wired, TechCrunch and The Privacy Engineer newsletter
- Author of “Analytics Without Surveillance” (2023)
- Open-source contributor to privacy-focused analytics tools
My philosophy
“You don’t need to track everything to understand your users. The best analytics setup gives you actionable insight while treating visitors as humans, not data points.”
I believe ethical data collection isn’t just a compliance requirement — it’s a competitive advantage. Companies that respect user privacy build stronger trust and, ultimately, better products.
Work with me
Need help migrating from GA4, setting up privacy-compliant tracking, or building a data strategy that aligns with your values? Get in touch — or browse the articles to see how I think.