Author name: Amanda Clark

Amanda Clark is a web analytics expert with over 12 years of experience helping businesses understand their audiences without relying on Google Analytics 4. She specializes in privacy-first analytics solutions including Matomo, Plausible, Fathom, and Simple Analytics. After working as a Senior Data Analyst at several tech companies and SaaS startups, Amanda founded her consultancy to help businesses navigate the complex world of GDPR-compliant and cookie-free analytics. She has helped over 200 companies transition away from GA4 while maintaining actionable insights. Amanda is a certified Matomo Professional, contributor to the Plausible open-source project, and regular speaker at privacy-focused tech conferences including PrivacyCon and DataEthics Summit. When not diving into analytics dashboards, she writes about ethical data collection, server-side tracking, and building analytics strategies that respect user privacy.

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