Amanda Clark is a leading web analytics consultant specializing in privacy-respecting alternatives to Google Analytics. With over 12 years of hands-on experience in data analysis and digital marketing, she helps businesses gain meaningful insights without compromising user privacy.

Amanda began her career as a Data Analyst at a fast-growing e-commerce company, where she built her first custom analytics dashboards. She later served as Head of Analytics at two SaaS startups, scaling their data infrastructure from zero to millions of tracked events.

In 2019, recognizing the growing demand for privacy-compliant analytics, Amanda founded her independent consultancy. She has since helped over 200 companies across e-commerce, SaaS, publishing, and healthcare industries transition to ethical analytics solutions.

Recognition & Speaking

• Speaker at PrivacyCon, DataEthics Summit, and WordCamp Europe
• Featured in Wired, TechCrunch, and The Privacy Engineer newsletter
• Author of “Analytics Without Surveillance” (2023)
• Open-source contributor to privacy-focused analytics tools

My Philosophy

“You don’t need to track everything to understand your users. The best analytics setup gives you actionable insights while treating visitors as humans, not data points.”

I believe ethical data collection is not just a compliance requirement—it’s a competitive advantage. Companies that respect user privacy build stronger trust and better products.